Technical Marketing Manager | B2B Semiconductor & Software
Bridging engineering and go-to-market for automotive semiconductor and software products.
Six years across automotive semiconductors, mobility and SaaS. Comfortable on a booth, on stage, or in a room with product and sales.
The stack I work with day to day.
The tools I reach for across marketing, reporting, content, CRM and keeping projects moving.
Six years spent between engineers, sales teams, partners and customers — across ABM, GTM, technical content, global events and enablement.
- Intel Automotive
- SAS Ignilife
- Automotive Semiconductors
- Software · SaaS
- B2B Tech
A few chapters worth sharing.
Four case studies pulled from real teams, real markets and real conversations — from launching technical products to running ABM programs and shaping brand.Click any case to dive in.
Hands-on product experience that sharpens the marketing.
Hands-on product experience that informs sharper, more technically credible marketing.
- 01
Ran full product lifecycle from idea to launch using AI-assisted no-code tools (Lovable, Supabase).
- 02
Tracked usage and retention data to guide roadmap decisions.
- 03
Onboarded early users and iterated based on live feedback.
Talks, walk-throughs and campaign moments.
A short reel — three recent YouTube pieces I worked on, from product demos and event coverage to prototyping explainers.
Silicon Mobility — TWL
YouTube · The Web Lords3 ways to start prototyping OLEA products
YouTube · Silicon MobilityIntel Automotive AI-enhanced whole vehicle demo (CES 2025)
YouTube · Silicon MobilityVisual work across campaigns, products and events.
Product shots, booth photography, technical diagrams and SaaS interfaces — pieces produced for launches, campaigns and the field.
Numbers that stand behind the stories.
A few markers from the past six years — pipeline, positioning and product adoption, not vanity metrics.
Years of B2B marketing across automotive, semiconductors & software
Global industry events delivered per year
Managed marketing & GTM budgets
Engagement growth from social & communication strategy
American and French — a marketer who’s comfortable around engineers.
American & French dual citizen with 6+ years in B2B Technical Marketing, currently at Intel Automotive. I translate complex semiconductor and software capabilities into positioning, content, and enablement that sales, partners, and OEMs actually use — supporting €300k+ budgets and 8+ global events annually.
At Silicon Mobility, now part of Intel Automotive, I worked on semiconductor and software solutions for electrified powertrains — the kind of technology that quietly makes EVs more efficient, better ranged and cleaner. My job was to help OEMs and Tier-1s understand what that meant for them: shaping the positioning, producing the technical content, running 8+ global industry events a year and managing programs tied to €300k+ budgets.
A lot of that work happened on the road. International travel, industry events and conferences, speaking engagements, and regular client and partner meetings — the kind of exposure that teaches you how to build relationships, communicate across cultures and represent a company well in any room.
Before that, at SAS Ignilife, I owned the French and Swiss markets, sharpened campaign performance, and led the social and communication strategy that lifted engagement by 31.7%.
The through line: I like collaborative teams, honest conversations and work that ships. If that sounds like your kind of environment, we’ll probably get along.
What I bring to a team — strategy, brand and execution.
Technical Fluency
- SoC / System IP positioning
- Product–engineering collaboration
- Technical content creation
- Sales enablement materials
GTM & Strategy
- ABM strategy
- GTM execution
- Competitive positioning
- Partner strategy
Tools
- GA4
- Zoho CRM
- WordPress
- AI tools (Lovable, Supabase)
- Canva
- SketchUp
Execution
- Global event management
- Public speaking
- Budget ownership (€300k+)
The person behind the résumé.
Outside of work I try to keep things simple: movement, curiosity, and the people I care about. I picked Austin for the pace, the food and the outdoors, and I still travel back to Europe whenever I get the chance.
I share the house with two dogs and a cat, and on the side I dog sit and look after other people’s animals — it matters to me. Most weekends you’ll find me on a football pitch, out on a long hike, at the piano (playing badly, on purpose), or somewhere new — usually with a good meal involved.
- Roots
- European & American
- Location
- Austin, Texas
- At home
- Two dogs and a cat
- On the side
- Dog sitting & animal care
- On the pitch
- Football (soccer)
- Outdoors
- Hiking & long walks
- At the piano
- Playing, badly on purpose
- Through food
- Discovering places & cultures
Things I build on the side.
Live experiments that keep me close to product, design and shipping — from a first idea, to a landing page, to real users.
JustAskPet
Pet care made simple
A side project built around a personal need: easier access to pet care advice, services and community. I handled the concept, positioning and no-code build.
MoveSettle
Relocation, reimagined
A practical experiment in helping people plan and settle into a new city. From idea to landing page, built iteratively with real user feedback.
Soloos
Solo projects, together
A small, curiosity-driven project exploring how solo creators and indie hackers can share progress, find momentum and ship faster.
The paper trail — writing, briefs and references.
The latest resume, plus a working library of PDFs, articles, press releases and product briefs. Kept up to date.
- ResumeDownload →Nicolas Palthey — Resume (2026)Resume · PDF · B2B / Technical marketing
- BriefDownload →OLEA U310 — Product BriefBrief · PDF · authored & positioned
- PressDownload →OLEA U310 — Product launch press releasePress · PDF · English
- PressDownload →CISSOID × Silicon Mobility — partnership expansionPress · PDF · joint announcement
- ArticleDownload →Auxiliary functions in EV inverters — technical articleArticle · PDF · published version
- ArticleDownload →Auxiliary functions — early draftArticle · DOCX · working version
- DeckDownload →Silicon Carbide Inverter Solutions — for IntelDeck · DOCX · positioning brief
Always happy to talk marketing, growth, product storytelling — or just say hi.
Senior in-house roles, a strategic project, a partnership idea, or a good conversation over coffee — I’m open to all of it. Email is the fastest way to reach me.